MERGE

Concept, design, art direction

A brief from the Social and Content team required the development of a fictional Financial Technology Startup to showcase the variety and flexibility of some of MOO’s print products. The visual identity highlights the merging of two companies to create an interconnected, re-energised brand that could allow users a hassle-free paying experience. I designed an ‘Onboarding kit’ for new employees including ID cards, business cards, an office floor-plan and other branded collateral.

Team:
copy - Kim Watson
photography - Tais Sirote
retouch/artwork - Jemal Mustafa