The Rug Company Print

At The Rug Company, I designed a broadsheet-style newspaper to support the launch of the Quiet Hours rug collection. Created as printed collateral for global showrooms, the piece introduced the campaign concept—capturing each room set in both daylight and night-time to reflect the atmosphere of quiet hours. The layout drew inspiration from traditional broadsheet newspapers, reinterpreted with a modern, design-led approach. To bring consistency across the campaign, I developed a distinct titling style and colour palette used throughout the newspaper. The project also extended into a digital lookbook, with additional photography highlighting the origins of the rugs and the craftsmanship behind their production in Nepal.