Jack Wills for Sofa.com

To support the launch of the extended Jack Wills range at sofa.com, I art-directed a photoshoot and designed a suite of updated digital assets. The refreshed campaign highlighted the introduction of eight new fabrics, along with an armchair and sofa bed. Deliverables included a new landing page, web banners, email marketing, and social content—ensuring the expanded collection was showcased with a consistent and elevated visual approach.

Team credit: Photographer - Max Attenborough