The Rug Company

At The Rug Company, I designed a range of digital assets supporting new collection launches, collaborations with interior designers and studios, and key events showcasing project releases. Below are examples of interactive digital lookbooks and invites created to introduce each collection in a refined and engaging way. With campaign photography and videography always as the hero, I used considered layout, typography, and colour to enhance the visual flow and elevate the storytelling. The lookbooks aimed to capture the context and atmosphere behind each launch, while highlighting the craftsmanship and richness of the hand-made rugs produced in Nepal.

All photography and videography by Alessandro Tear & Ollie Clarke