DORCHESTER COLLECTION

As the newest five-star hotel in the Dorchester Collection, The Lana in Dubai required a brand book that would reflect its pioneering spirit and position at the forefront of the city’s evolving global identity. Working in close collaboration with the copywriter and brand manager, I led the design of a visually rich and meticulously structured brand book. With a strong focus on typography, layout, and imagery, the document captures the essence of The Lana and defines all key elements of the brand—its mission, vision, values, visual identity, and tone of voice—serving as a comprehensive guide for consistent and elevated brand expression.