FINTECH

To showcase the flexibility of MOO’s print products, the Social and Content team asked me to develop a fictional financial technology startup. I created the brand’s visual identity and named it MERGE, representing the fusion of
two companies into a connected, energised platform offering a seamless payment experience. As part of the concept, I designed a comprehensive onboarding kit for new employees—including ID cards, business cards, an office floor plan, and a range of supporting branded collateral.

Team credit: photography - Tais Sirote. copy - Kim Watson. artwork - Jemal Mustafa

Concept
Art direction